Creativity While Working from Home

Introduction

Working from home has become an increasingly common reality, especially after the pandemic. Lara Parodi, founder of Cookie Art Show and Sweet Bite, shares her experience of over a decade working from home, both in the IT world and in cookie decorating. This article explores how to maintain and cultivate creativity while working from home, understanding the challenges, and learning strategies to organize your home workspace, maintaining a healthy balance between personal and professional life.

The Importance of Organization

Organizing your home workspace is crucial for increasing productivity and minimizing distractions. Lara emphasizes the need to have a dedicated workspace, even if it’s small. Initially, she decorated cookies in the dining room, which required setting up and taking down her “circus” every time she needed to serve a meal. Acquiring a table for the kitchen was a significant step for her, allowing a dedicated area where she could work without constant interruptions.

Separating Personal and Professional Life

One of the main challenges of working from home is separating personal life from professional life. Lara suggests establishing fixed working hours and communicating these hours to the family. This helps create an environment of mutual respect, where everyone understands when it’s time to focus on work and when it’s time to be available for the family.

Tools and Techniques to Improve Productivity

Using WhatsApp Business

Lara recommends using WhatsApp Business to manage communication with clients. This tool allows you to set business hours, automatic messages, and facilitates the separation between personal and professional life. Having two phone numbers or using an eSIM to separate personal and professional contacts can also be very useful.

Creativity While Working from Home

More about WhatsAPP Business

Time Management

Understanding your weekly production capacity is essential to avoid overload. Lara suggests calculating how many cookies you can produce per week without compromising the quality of the work or your health. This includes time for preparation, decoration, packaging, and customer service.

Creativity While Working from Home

Strategies to Maintain Quality

Dedicated Workspace

Having a dedicated workspace, whether in the kitchen or a home office, is essential. This avoids the need to constantly set up and take down the workspace. Lara transformed a room in her apartment into a studio, where she has a desk for the computer and another for cookie decorating, as well as keeping all materials organized in carts.

Maintaining Hygiene and Quality

Working with food requires extra care with hygiene. Lara mentions the importance of storing all decorating materials when cooking meals to avoid cross-contamination and maintain the quality of the cookies.

Dealing with Clients

Setting Expectations

Establishing clear expectations with clients about response times and delivery deadlines is fundamental. Lara recommends informing clients about average response times and business hours, thus avoiding misunderstandings and ensuring efficient communication.

Accepting Limitations

It is important to accept that it is not possible to meet all demands, especially last-minute ones. Being honest about production capacity and respecting your own limits is crucial to maintaining mental health and work quality.

Conclusion

Working from home presents many challenges, but with proper organization and strategies, it is possible to create a productive and balanced environment. Lara Parodi shares valuable lessons from her experience, emphasizing the importance of separating personal and professional life, organizing the workspace, and using tools that facilitate client communication. With these practices, it is possible not only to work efficiently but also to ensure product quality and personal well-being.

By following these tips and maintaining a structured approach to your work-from-home routine, you can foster creativity and productivity, ensuring that your business thrives even in a home setting. Remember, the key is to stay organized, set clear boundaries, and continuously seek ways to improve both your work processes and your creative output. This way, you can enjoy the benefits of working from home while maintaining high standards in your professional endeavors.

Understanding and Valuing Your Customers

Introduction

In the world of decorated cookies, understanding and valuing your customers is crucial for the success and growth of your business. Lara Parodi, founder of Cookie Art Show, shares her experience and strategies for dealing with different types of customers, from those who bargain for the lowest price to loyal customers. This article provides a detailed look at best practices for managing and valuing your customer relationships.

The Importance of Community

Lara emphasizes the importance of building a community. The Cookie Art Show was born from the desire to create an environment where professionals could share knowledge, discuss challenges, and support each other. The community helps strengthen the market by providing mutual support and opportunities for collective growth.

Types of Customers

Price Bidders

These customers contact you seeking the lowest possible price, often comparing with other suppliers. It is essential not to succumb to this pressure, as significantly lowering your price can devalue your work. Maintain your fair pricing and explain the reasons for your pricing, highlighting the quality and effort involved in producing the cookies.

Loyal Customers

Loyal customers are those who return regularly and value your work. To maintain this loyalty, offer treats and gifts, such as an extra cookie or a small token. Know these customers well and their preferences, and always show gratitude for their loyalty.

Quotation Seekers

Some customers request quotes but do not return. This can happen for various reasons, including competition or simply indecision. It is important to accept that not all customers will become buyers and to focus on those who truly value your work.

Trial Seekers

Offering tastings can be an excellent way to attract new customers. Always have some extra cookies to offer as samples. An effective strategy is to deduct the tasting cost from the final order, encouraging purchase.

Exact Model Seekers

Some customers require seeing the exact model before confirming the order. This can be challenging, especially in handmade work where each piece is unique. Showing previous works and building a trust relationship is crucial to meet these expectations.

Valuing the Product

Decorated cookies are luxury products and should be valued as such. It is important to maintain prices that reflect the quality of your work and the time invested. Explain to customers the value of your product, highlighting the details and care involved in production.

Order and Pricing Management

Organizing your time and understanding your production capacity is essential for setting fair prices and avoiding overload. Know how many hours you can dedicate per week and how many orders you can handle without compromising the quality of your work. This will help maintain a healthy balance between work and personal life.

Customer Loyalty

Keeping loyal customers is one of the keys to long-term success. Offer personalized service, remember special dates, and constantly show that you value their loyalty. Small gestures, such as a thank you or an unexpected gift, can significantly strengthen your relationship with your customers.

understanding and valuing your customers

Growth and Innovation

Innovating and growing as a company is vital to staying competitive. Participate in events, seek new techniques and products, and always be willing to learn and evolve. Taking good care of your customers will ensure they keep coming back and recommending your work to others.

Conclusion

Managing and valuing your customers is an ongoing process that requires dedication and strategy. By following Lara Parodi’s tips, you can build a solid and successful business in the world of decorated cookies. Value your work, know your customers well, and always maintain quality and care in every detail.

Life Lessons from an Ad Man by Rory Sutherland

Unleashing Creativity

From Code to Royal Icing: A Creative Journey

Who would have thought that a computer science expert would find the perfect recipe for combining passion and success in cookie decorating? Lara Parodi, the mind behind Cookie Art Show and Sweet Bite, is living proof that creativity can flourish in the most unexpected places. For her, this sweetness has a secret ingredient: the constant search for inspiration. Join us and discover how to awaken your creativity.

Unleash Your Creativity

The Butter Muse: Where to Find Inspiration?

Forget creative block! For Lara, the inspiration to create gallery-worthy decorated cookies is found in everything except… cookies!
“Seek references outside the world of confectionery!” encourages the expert. “Decoration fairs, art books, even a walk in the park can spark that brilliant idea.”
Imagine translating the delicate beauty of a blooming garden into royal icing strokes, or transforming the rustic texture of a brick wall into a 3D effect cookie. The possibilities are endless!

Baker’s Eye, Artist’s Soul

The art of observation is crucial for awakening creativity. Play with natural light, explore unusual angles, get close, step back… Every detail can be a source of inspiration.
“Training the eye is essential,” says Lara. “It’s like learning to see the world with new lenses, revealing a universe of possibilities in cookie decorating.”
[Image: Close-up of a decorated cookie with a flower, showing details of the technique and use of colors.]

Sugar and Neurons: Nurturing the Creative Mind

Just as our body needs nutrients, our mind also needs to be fed to stay active and creative. Lara is categorical: “Learning new things is the fuel of creativity!”
Dive into books, explore sites like Pinterest for visual references, attend workshops (in-person or online), and of course, don’t miss the updates on the Sweet Bite blog!

From the Oven to the World: The Importance of Community

For Lara, sharing knowledge is the icing on the cake. “I believe in the power of community to boost creativity,” she says.
And that’s exactly the premise of the Cookie Art Show, an event that brings together decorated cookie enthusiasts for an explosion of colors, flavors, and learning. Discover the dates of the next edition and get ready for a transformative experience!

High Voltage Creativity: Extra Tips from Lara

  • Keep an “inspiration journal”: Write down your ideas, make collages, sketch drafts… Let creativity flow freely!
  • Try new techniques: Step out of your comfort zone! Explore the world of cookie painting, airbrushing, stencils, and different piping tips.
  • Have fun! Above all, remember that cookie decorating is a form of artistic expression. Relax, enjoy the process, and let your personality shine in every detail.

With Lara’s tips and a pinch of enthusiasm, you’ll be ready to transform sugar into art and create decorated cookies that are true masterpieces. After all, as the saying goes: “Life is too short for boring cookies!” 😉

Some Museum Websites to Spark Creativity:

  • Museum of Modern Art (MoMA), New York: Offers a vast online collection with impeccable curation and multimedia resources.
  • Tate, London: Stands out for the quality of its educational materials and innovative exploration of different formats.
  • Rijksmuseum, Amsterdam: Allows you to explore artworks in ultra-high resolution and offers an impressive virtual tour.

The Power of Infinity: 8 Texts That Can Transform Your Journey

Introduction

When I first thought about doing this project, it started with six classes. Then I thought 7 would be more mystical, considering the meanings associated with the number 7. But I decided on 8 meetings. Why? The number 8 is the same symbol as infinity, and when we talk about “infinity,” it represents something that, in my view, is in continuous and circular motion. That’s why I decided that 8 would be the number of meetings, so you have the power of infinity in yours hands.

The Importance of Action

Many of the things discussed here need to be put into practice for you to achieve any results. Nothing happens just because we want or wish for it; we need to put our intention and action into making things happen. After the first steps, you will have changed positions as the “situation” changes. You must analyze and make necessary adjustments when necessary. It’s not very complex, but it is continuous work. Adjusting your values, marketing, production, and sales is essential.

Lara Parodi’s Journey

And as this is the eighth meeting, it is more mystical/spiritual/religious, whatever name you prefer to give it. I want to tell a bit of my story. I have been through various beliefs and creeds, and today I believe in a higher being. I am the daughter of an Italian and the granddaughter of Hungarian Jews. My maternal grandmother came to Brazil to marry my grandfather, also Hungarian, in 1934. She followed the precepts of the Jewish religion, but my grandfather not so much. As my uncle was born right on the day of the fast and she needed to eat, she gradually stopped celebrating and ended up not educating her children within the religion. But Jewish law says that whoever is born of a Jewish womb is Jewish, so for that reason, I am “Jewish.”

My father was Catholic, and I studied in a religious school, not because of my father, but because he understood at the time that it would be the best school. I was baptized and made my first communion, but I did not confirm because confirmation is the confirmation of something that I was no longer sure I wanted. In my teens, I attended Presbyterian churches and went through Protestantism. During my school years, I attended church and even masses, but I didn’t feel at home. I also participated in spiritualist meetings, but I really found myself in mysticism.

In the 90s, I attended a group based in Chile, Condor Blanco, founded by master Suryavan Solar. At that time, I became vegetarian and stayed vegetarian for a good time, but at that moment, it was not my time for Condor Blanco. After that, I trained in Reiki and attended groups that followed the Celtic line of mysticism. I ended up distancing myself and nowadays I follow my heart, I am grateful for life, and I do my passive and active meditations. I believe there is a higher being who listens to us and organizes all this mess.

Impostor Syndrome

Let’s talk about Impostor Syndrome. I don’t know if you’ve heard of this concept. In general terms, it’s something like: “I don’t deserve to be here, I’m not competent for this, they don’t know, but I’m not qualified for this, my work isn’t worth all this, I need to settle for lower values.” It is very common for us, women, to have this. In our market, impostor syndrome can appear when defining the price and value of your products, or even the ability to give or not give a class. I will leave a TED Talk for you that talks about recognizing your value and the value of your service.

Link to the TED Talk

Tips to Escape the Impostor Syndrome

  • Talk about the issue, your fears, your insecurities.
  • Recognize your successes, skills, and talents.
  • Understand that no one is perfect.
  • Do not compare yourself to others.

I hope you feel more secure and confident to expand your ventures with some of the information we discussed in these last 8 weeks.

The Importance of Belief

In the previous post, I talked about Christian Barbosa’s book and the 5 stages to design better time management. The first stage is precisely identity, and between identity and goal, you end up defining your purpose, which is YOUR why. Even knowing your why, there are days when we need extra strength to continue the day. At these times, your belief comes in with prayer, meditation, singing, whatever makes you feel good to connect with your inner self and the higher being.

Internal Conversations and Positive Triggers

Have you ever found yourself talking to your buttons? Have you noticed what you say to yourself in these conversations? Pay attention to these conversations and, when they start to go negative, you need to change the course of that conversation. Above all, you need to make these conversations positive. When they are not so positive, it is a constant work of attention.

The Concept of Anchor

The first time I heard the term anchor outside the context of navigation, I thought it was strange. An anchor is something that sinks, but it is also something that keeps you safe. So, following the line of safety, an anchor is something that pleases you, more than pleases, that made you happy for achievements, for emotion, something that changes your internal sensation. Anchors are things that have done you good and that can help you in moments when you “need help.”

How to Create Your Anchors

  • Think of some moments that bring warmth to your heart.
  • Write a word that represents that moment in the notebook.
  • Use something that reminds you of the same feeling, like a song, a photo, a smell.

Tools for Transformation

Tools that are in our hands and that we can and should always use whenever we want: Believe in yourself, Positive Thoughts, Anchor, Meditation, Prayer, or whatever you prefer to talk to the higher being. Several of the topics we covered here in these eight weeks can be deepened, studied, and you can come to different conclusions than I did. I believe you have tools to transform both your ventures and your lives.

The Power of Infinity

Conclusion

I hope I have contributed useful information. It may be that you already knew some of the things I talked about and even have other experiences. I would love to hear your perspective.

Time Management: Tips to Increase Your Productivity

Have You Ever Found Yourself Looking at the Clock and Wondering Where the Time Went? If you are a baker or a cookier, you know that time is a precious ingredient. Let’s talk about time management in confectionery and how you can optimize your hours to produce more and live better. And, of course, with a touch of humor, because laughter is always the best medicine!

The Importance of Processes and Operations

First and foremost, let’s talk about the importance of knowing your processes and operations. Imagine trying to bake a cake without knowing the recipe. Chaos, right? The same goes for time management. Having your processes mapped out is essential to increase production and, consequently, revenue.

Balance: The Key to Success

Balance is when you are satisfied with the result at the end of the day. It’s when time is on your side, and you can organize and execute your priorities in a way that makes you feel accomplished. To achieve this balance, it is crucial to be honest when organizing your day. After all, no one wants to end the day feeling like there were more tasks than hours.

The Jar Metaphor

Let’s illustrate the importance of prioritization with a classic story: the jar metaphor. Imagine that the jar is your life. The big rocks are the really important things, like family and personal growth. The pebbles and sand are the smaller things. If you fill the jar with sand first, there will be no room for the big rocks. Therefore, prioritize what really matters!

The Metaphor

Once, a master took a glass jar and placed some big rocks inside it. He asked his disciple, “Is it full?” The disciple replied, “Yes.”

The master then took a small bag of pebbles and poured them into the jar. He asked again, “And now, is the jar full?” The disciple replied confidently, “Yes, master. This time the jar is completely full.”

But the master didn’t stop there. He took a can of sand and poured it into the jar. The sand filled the spaces between the big rocks and the pebbles. After filling the jar with sand to the top, the disciple, already eager, said, “Done! Now it’s finished, master. Nothing else can fit in this jar.”

With a smile, the master took a glass of water and poured it into the jar. The water soaked and saturated the sand. After that, the master took a new empty jar and asked the disciple to repeat the experiment, but this time in the reverse order of the elements.

The disciple started by pouring the water, then the sand, then the pebbles, and finally tried to place the big rocks. However, these no longer fit in the jar, as much of it had been occupied with smaller things.

The Lesson

The master then turned to the disciple and concluded the lesson: “The glass jar is our life. Our availability of time is what fits inside our jar. The big rocks are the really important things in your life: your relationships (family, friends, and Higher Being), your personal and spiritual growth. If you prioritize these, the other things will adjust themselves: your profession, your material possessions, your leisure, and all the other smaller things that complete life. However, if you fill your time with small things, the really important ones will never have space in your life.”

In this experience, we saw that time is, above all, a matter of priorities, of knowing what comes first. Be the owner of your jar and, consequently, of your time. To do this, ask yourself: What are the important things in your life? Projects, adventures, loves. Ask what the big, solid rocks are that light up your heart and put them in the jar. The rest will fit in.

Christian Barbosa’s Time Triad

Christian Barbosa, a productivity specialist, developed the Time Triad theory, which is an effective methodology for better managing our daily activities. This theory divides activities into three distinct spheres: Urgent, Important, and Circumstantial. Let’s explore each of these spheres and understand how to apply them in our daily lives.

Urgent Sphere

The urgent sphere includes all activities that need to be done immediately. These are tasks that require instant attention and cannot be postponed. Usually, these activities arise unexpectedly and can cause stress, as the time to complete them is short or has already run out. Examples of urgent activities include:

  • Solving last-minute problems.
  • Attending to unforeseen customer demands.
  • Dealing with crises or emergencies.

The key to managing the urgent sphere is prevention. Many urgent activities could have been avoided if they had been addressed when they were still important. Therefore, it is essential to plan and anticipate possible problems to reduce the number of urgent tasks.

Important Sphere

The important sphere encompasses all activities that bring significant results in the short, medium, or long term. These are the tasks that contribute to our personal and professional goals and, if done in advance, prevent them from becoming urgent. Examples of important activities include:

  • Strategic planning.
  • Personal and professional development.
  • Establishing partnerships.
  • Quality time with family.
  • Physical exercise and health care.

To increase the important sphere, planning and organization are necessary. Regularly dedicating time to these activities ensures that they are completed before they become urgent. This can be done through schedules, task lists, and time management tools.

Circumstantial Sphere

The circumstantial sphere includes all activities that do not bring significant results and are often done out of convenience or because they are socially appropriate. These tasks consume time but do not contribute to our goals. Examples of circumstantial activities include:

  • Unnecessary meetings.
  • Tasks that could be delegated.
  • Social activities that do not add value.
  • Aimless browsing on the internet.

To reduce the circumstantial sphere, it is important to learn to say “no” and be selective with the activities you accept to do. Constantly evaluate whether a task really deserves your time and effort, and eliminate or delegate those that are not essential.

Applying the Time Triad

Applying the Time Triad involves a continuous process of planning, execution, and review. Here are some practical steps to implement this methodology:

  1. Task Audit: For a few days, record all your activities and categorize them into the three spheres. This will help identify where you are spending your time.
  2. Planning: Dedicate specific time to plan your important activities. Use tools like schedules, task management apps, or even a simple notebook.
  3. Organization: Organize your work environment and tools to facilitate the execution of important tasks. An organized environment increases productivity.
  4. Execution: Focus on completing important activities before they become urgent. Use focus techniques, like the Pomodoro technique, to maintain concentration.
  5. Review: Regularly review your planning and adjust as necessary. Life is dynamic, and your plan should be flexible to accommodate changes.

Benefits of the Time Triad

Implementing the Time Triad can bring numerous benefits, including:

  • Stress Reduction: By decreasing the number of urgent tasks, you reduce daily stress and pressure.
  • Increased Productivity: Focusing on important activities increases your efficiency and effectiveness.
  • Better Balance: You can better balance your personal and professional responsibilities, dedicating time to what really matters.
  • Greater Satisfaction: Completing important tasks brings a sense of accomplishment and satisfaction.

Christian Barbosa’s Time Triad is a powerful tool for those who want to improve time management and increase productivity. By understanding and applying the Urgent, Important, and Circumstantial spheres, you can transform the way you manage your daily activities, achieving a healthy balance between personal and professional life.

Techniques to Maintain Focus

Maintaining focus is essential for good time management. Here are some practical tips:

  • Tackle difficult tasks first: Start the day with the most challenging activity. After that, the rest of the day will be easier.
  • Reward agreements: Promise yourself a small reward after completing a task.
  • Turn off phone notifications: This helps avoid distractions and maintain focus.

Combating Procrastination

Procrastination is the enemy of productivity. Here are some tips to combat it:

  • See the benefits: Think about how good you will feel after completing the task.
  • Break large tasks into smaller steps: This makes the task less daunting.
  • Associate unpleasant tasks with enjoyable activities: Do something you like while performing the task.

Conclusion

Time management is a continuous process of adjustment and improvement. With the tips and techniques presented, you will be on the right path to increasing your productivity and achieving a healthy balance between personal and professional life.

Another approach to Time Management can be found here:

Time Management

And don’t miss this TED Talk on procrastination for more insights.

https://www.ted.com/talks/tim_urban_inside_the_mind_of_a_master_procrastinatort-836586.

Unveiling Internal Processes in Confectionery

Have you ever found yourself thinking about how to optimize your time and increase efficiency in producing your delicious decorated cookies? If so, you’re in the right place! Let’s dive into the world of internal processes in confectionery and discover how organization can transform your business.

Why Are Internal Processes Important?

First and foremost, let’s understand why internal processes are so crucial. Imagine a kitchen where everything is out of order. Chaos, right? Having well-defined processes not only makes life easier but also ensures that you deliver the best product to your customers. And who doesn’t want happy customers?

What Are Processes?

Processes are sets of interrelated activities that transform inputs into products or services with added value. In other words, a process is a sequence of actions performed to achieve a specific goal. In the context of confectionery, internal processes are the steps you follow from pre-sale to the delivery of decorated cookies to customers.

Components of a Process

  1. Inputs: These are the resources needed to start the process. In confectionery, this can include ingredients, confectionery tools, customer information, among others.
  2. Activities: These are the actions performed to transform inputs into outputs. Examples include mixing ingredients, cutting and baking cookies, decorating, packaging, etc.
  3. Outputs: These are the products or services resulting from the process. In the case of decorated cookies, the outputs are the cookies ready for delivery.

Internal Processes in Confectionery

Why Define Processes?

Defining and documenting processes is essential for several reasons:

  • Consistency: Ensures that each step is performed the same way every time, maintaining the quality of the final product.
  • Efficiency: Helps identify and eliminate waste of time and resources, optimizing production.
  • Delegation: Makes it easier to outsource tasks, as each step is clearly defined and can be easily taught to someone else.
  • Control: Allows monitoring and adjusting processes as needed, continuously improving efficiency and quality.

Example of a Process in Confectionery

Let’s consider the process of producing decorated cookies:

  1. Pre-sale: Collecting customer information and defining the budget.
  2. Sale: Sending the budget, follow-up, and closing the sale.
  3. Production: Preparing the dough, cutting, baking, decorating, and packaging the cookies.
  4. Delivery: Organizing and delivering the cookies to the customer.
  5. Post-sale: Collecting customer feedback and making adjustments for future productions.

Each of these steps can be subdivided into smaller tasks, making organization and control easier. For example, the production step can include subprocesses such as mixing ingredients, cutting the dough, baking, decorating, and packaging.

Process Mapping: The First Step to Efficiency

Let’s start with the basics: process mapping. This involves identifying and documenting each step of your business. From pre-sale to post-sale, every detail counts. And don’t worry, it’s not as complicated as it seems!

Pre-sale: The Beginning of Everything

Pre-sale is where it all starts. Here, you gather the necessary information to define the budget. A valuable tip is to use a Google form to collect this information. But if your customers aren’t fans of forms, a pre-formatted text with all the necessary information can be a great alternative.

Sale: Turning Interest into Business

After collecting all the information, it’s time to turn interest into business. Sending the budget, following up, and closing the sale are crucial steps. And remember, maintaining a standard of communication is essential to ensure that all important information is recorded.

Time Management: The Secret to Productivity

Now that you’ve mapped your processes, let’s talk about time management. Knowing how long each process takes is crucial to optimizing your productivity. And here’s a golden tip: use a timer! It may seem simple, but measuring the time spent on each task can reveal where you’re losing time.

Control Tools: Your Best Friend in Organization

Control tools are essential to keep everything in order. From spreadsheets to project management apps like Trello and Asana, choose the tool that best suits your work style. And don’t forget to maintain good inventory control. After all, no one wants to run out to buy flour at the last minute, right?

Efficient Outsourcing: Delegate with Confidence

When your processes are well-defined, it’s much easier to delegate tasks. And here’s a tip: know how long each process takes so you can guide and charge the person performing the task. This not only ensures that everything is done correctly but also frees up your time to focus on other areas of the business.

Subprocesses: Detailing Each Step

Let’s detail the subprocesses a bit more. In the case of personalized cookies, we have steps like pre-sale, budgeting, sale, calendar adjustment, production, photo, delivery, and post-sale. Each of these steps can be subdivided into smaller tasks, making organization and control easier.

Special Dates and Ready-to-Deliver: Planning is Everything

For special dates and ready-to-deliver, planning is essential. Defining the menu, creating a sample, setting prices, looking for partnerships, taking photos, creating a menu, setting production limits, and promoting are some of the steps involved. And don’t forget to note all orders and control production to ensure everything goes as planned.

Inventory Control: Avoid Unpleasant Surprises

Good inventory control is essential to avoid unpleasant surprises. Noting the withdrawal of supplies like flour, sugar, and butter may seem like a simple task, but it makes all the difference. And if you have someone making the dough for you, make sure that person also notes the withdrawal of supplies.

Financial and Social Media Management: Don’t Leave Anything Out

In addition to production and sales processes, we can’t forget financial and social media management. Maintaining good financial control and an active presence on social media are crucial for the success of your business. And here’s a tip: use spreadsheets to control your finances and schedule your social media posts to save time.

Conclusion: The Importance of Organization

Many of the processes you already perform unconsciously can be optimized with a bit of organization. Drawing your processes and understanding where your time is being consumed is the first step to improving your performance. Next week, we will address time management, so stay tuned for more valuable tips!

Want to Use Software to Help You Get Organized? Here Are Some Alternatives: External Links

  1. Trello
    • Description: Trello is a visual tool for organizing your work and life. It allows you to create boards, lists, and cards to manage tasks and projects.
    • Link: Trello
  2. Asana
    • Description: Asana helps teams coordinate and manage their work, from daily tasks to strategic initiatives. It provides a platform for tracking projects and tasks.
    • Link: Asana

How to Organize In-Person and Online Classes

Today, we will talk about a topic that can transform your passion for decorated cookies into an extra source of income: how to organize yourself to give classes. Whether in-person or online, teaching can be an enriching and profitable experience. Let’s dive into this universe and discover how you can prepare to give amazing classes!

The Importance of Teaching

Have you ever taught any kind of class besides cookies? If so, you know that teaching is one of the most effective ways to learn. According to William Glasser, we learn 10% by reading, 20% by listening, 30% by seeing, and 50% by seeing and listening. These are passive learnings. Active learnings are even more effective: 70% by conversing, asking, repeating, and debating, 80% when we do or practice, and 95% when we teach others. So, besides learning, teaching is extremely satisfying as you see others applying what you taught.

How to organize to give classes

My Experiences with Classes

I started by giving “experimental” in-person classes, meaning free ones. I taught a future ex-partner how to make cookies, beat royal icing, color, and decorate. Then, I created “decorate it yourself” kits and went to a children’s party, where I taught the kids to decorate their cookies. I also gave classes at a charitable institution for children and teenagers. Each class was a learning opportunity, both for me and the students.

Motivations for Organizing Classes

  1. Extra Income Source: One or two classes a month can be as profitable as weekly orders.
  2. Making New Friends: By teaching adults, you not only gain students but also friends.
  3. Contributing to the Community: Think about how many teachers helped you get where you are. You can also make that difference.

Stages of Organizing a Class

Let’s talk about the stages of organizing a class, differentiating between in-person and online.

Defining the Model and Theme of the Class

First, define whether the class will be demonstrative or hands-on. Then, choose the theme: beginner, intermediate, advanced, or an exclusive technique. Create a set for advertising and mentally explain what you are doing while preparing the models.

Choosing the Location

For in-person classes, the location should be well-lit and spacious. It can be at home or in a rented space. For online classes, the “location” changes a bit. You need technology knowledge and good lighting. You can conduct the class live via Facebook, Instagram, or Zoom, or recorded.

Preparation of Materials and Equipment

For in-person classes, you will need reusable materials (tips, brushes, needles) and consumables (flour, royal icing, colorants). For online classes, a cell phone with a good camera and lighting are essential. You can record with your cell phone or hire a professional.

Promotion and Registrations

Set the class date and start promoting it at least a month in advance. Use social media, customer lists, flyers, and local ads. For registrations, use platforms like Google Forms, Kajabi.

Setting the Price

Consider the costs of materials, preparation time, and class execution. For online classes, the cost is lower, but the supply is large, so think about how to differentiate yourself.

Class Execution

Arrive early to organize the space and materials. Follow a prepared script and interact with the participants. After the class, send a thank-you email and request feedback.

Checklist for Organizing Classes

Here is a checklist to ensure you don’t forget anything:

1. Initial Planning

Define the Class Theme

  • Type of class (beginners, intermediates, advanced)
  • Specific techniques to be taught
  • Class objectives

Choose the Class Model

  • Demonstrative or hands-on
  • In-person or online

2. Content Preparation

Develop Teaching Material

  • Handouts, slides, videos
  • List of necessary materials
  • Examples and models of decorated cookies

Time Each Activity

  • Preparation of materials
  • Execution time of techniques
  • Time for questions and interaction

3. Logistics and Location

Choose the Class Location

  • In-person: Classroom, kitchen, rented space
  • Online: Streaming platform (Facebook, Instagram, Zoom, etc.)

Prepare the Space

  • Adequate lighting
  • Necessary equipment (cameras, microphones, stands)
  • Space for all participants

4. Materials and Equipment

Reusable Materials

  • Tips, brushes, needles, palette, water spray, airbrush, stencil

Consumable Materials

  • Flour, royal icing, colorants, boxes

Recording and Streaming Equipment

  • Cameras, cell phones, tripods, lighting
  • Editing software (if necessary)

5. Promotion and Registrations

Set the Class Date

  • Allow enough time for promotion (at least a month)

Promote the Class

  • Social media (Instagram, Facebook, YouTube)
  • Customer list
  • Flyers and local ads
  • Interest groups (schools, small business portals)

Manage Registrations

  • Registration platforms (Google Forms, Microsoft Forms, Podia)
  • Collect participant information
  • Confirm payment and access

6. Class Execution

Pre-Class Preparation

  • Arrive early to organize the space
  • Check all equipment and materials

During the Class

  • Follow the prepared script
  • Interact with participants
  • Answer questions and offer support

7. Post-Class

Thank You and Feedback

  • Send a thank-you email or message
  • Request feedback from participants

Analysis and Improvement

  • Review the feedback received
  • Identify improvement points for future classes

8. Financial Considerations

Set the Class Price

  • Consider costs of materials, preparation time, space rental (if necessary)
  • Compare with market prices

Manage Costs and Revenues

  • Keep a record of expenses and revenues
  • Evaluate the profitability of the classes

I hope this guide has encouraged you to organize yourself to start in the world of classes. Next week, we will talk about Administration and Processes. See you then!

Conclusion

This checklist covers the main points for organizing a cookie decorating class, both in-person and online. By following these steps, you can ensure that your classes are well-planned, organized, and executed, providing an enriching experience for your students. Good luck with your classes!

Marketing for Entrepreneurs – Turn Your Passion

If you think marketing is just about posting pretty pictures on Instagram, get ready for a surprise! Let’s dive into the world of Marketing for Entrepreneurs and discover how to turn your passion into a successful business. And of course, with a touch of humor and many practical tips!

What is Marketing?

When we talk about marketing, the first thing that comes to mind is Instagram. But, as Philip Kotler, the father of marketing, would say: “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.”

The AMA (American Marketing Association) adds: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

In other words, marketing is much more than advertising and sales. It’s about understanding customers’ needs and offering products that meet those needs, often before they even realize they have them.

Evolution of Marketing

Marketing is not a static science; it has evolved significantly over time. Let’s explore the different phases of this evolution:

Marketing 1.0: Product-Centered

  • Context: Emerged during the Industrial Revolution when mass production was the norm.
  • Focus: The main goal was to sell products on a large scale.
  • Strategy: Communication was one-way, from producer to consumer, with little or no personalization.
  • Example: Ads for basic products like soap or flour, where the emphasis was on functionality and price.

Marketing 2.0: Consumer-Centered

  • Context: With increased competition and market saturation, companies began to focus on consumer needs.
  • Focus: Understanding and satisfying customers’ needs and desires.
  • Strategy: Market segmentation and the use of CRM (Customer Relationship Management) to personalize communication.
  • Example: Marketing campaigns highlighting specific benefits of a product for different consumer segments.

Marketing for Entrepreneurs

Marketing 3.0: Values-Centered

  • Context: Globalization and social and environmental awareness began to influence purchasing decisions.
  • Focus: Human and environmental values, with an emphasis on making the world a better place.
  • Strategy: Collaboration and co-creation with consumers, along with corporate social responsibility practices.
  • Example: Brands promoting sustainability and social responsibility, like TOMS Shoes, which help to fund access to mental health resources for the millions of people who need them. https://www.toms.com/us/impact.html

Marketing 4.0: Collaboration and Digital Era

  • Context: The digital era brought new forms of interaction and collaboration between companies and consumers.
  • Focus: Understanding the customer in a digital and hybrid environment.
  • Strategy: Use of social media, content marketing, and real-time interaction with consumers.
  • Example: Interactive social media campaigns that encourage user participation and content sharing.

Marketing 5.0: Data and Technology-Centered

  • Context: The post-digital era, where advanced technology and data play a crucial role.
  • Focus: Use of data and emerging technologies to create, communicate, and deliver value.
  • Strategy: Utilization of AI, IoT, blockchain, and other technologies to personalize the customer experience and optimize the purchase journey.
  • Example: Brands using artificial intelligence to offer personalized recommendations and improve the customer experience, like Amazon.

Marketing Mix: From 4Ps to 4Es

The traditional marketing mix, known as the 4Ps, has evolved to adapt to changes in consumer behavior and available technologies. Let’s explore this evolution:

Product -> Experience

  • Product: In the traditional model, the focus was on product development and features.
  • Experience: Today, the focus is on creating a complete experience for the customer. In the decorated cookie market, this means offering more than just a product; it’s about creating memorable moments, whether through decoration kits, classes, or personalized gifts.

Price -> Exchange

  • Price: Traditionally, the price was set based on production costs and desired profit margin.
  • Exchange: Now, the perceived value by the customer is more important. The exchange involves not just monetary payment but also loyalty, positive reviews, and recommendations. The price is seen as part of an emotional and functional value exchange.

Place -> Everywhere

  • Place: In the traditional model, distribution was focused on specific physical locations.
  • Everywhere: With technology, products can be bought and consumed from anywhere. For entrepreneurs, this means being present on various digital and physical platforms, such as Instagram, Facebook, Pinterest, YouTube, WhatsApp, and even in mother groups, schools, and cafes.

Promotion -> Engagement

  • Promotion: Traditionally, promotion involved communicating the product’s benefits through advertising and sales.
  • Engagement: Today, promotion is about creating an emotional connection with the customer. This involves interacting with followers, responding to comments, conducting polls, and creating content that encourages participation. Engagement is key to building a loyal and active community.

Practical Marketing Tips for Entrepreneurs

1. Diversify Your Channels 🌐

Don’t rely solely on Instagram. Explore other platforms like Facebook, Pinterest, YouTube, and WhatsApp to reach more customers.

2. Know Your Audience 👥

Define your personas and understand your customers’ needs and desires. This will help create relevant and attractive content.

Marketing for Entrepreneurs

3. Create Experiences 🎉

Go beyond the product. Offer memorable experiences that delight your customers, such as decoration kits, classes, and personalized gifts.

4. Plan Your Posts 🗓️

Organize your content in advance. Create a posting calendar to maintain consistency and save time.

5. Engage Your Audience 💬

Interact with your followers. Respond to comments, conduct polls, and create content that encourages participation.

Purchase Journey

The purchase journey is the path the customer takes from the first contact with your brand to the final purchase decision. Let’s detail each of the four stages:

1. Learning and Discovery

  • Objective: At this stage, the customer doesn’t yet know they have a specific problem or need. They are looking for general information.
  • Strategy: Create educational and informative content that attracts the customer’s attention. Blog posts, tutorial videos, and social media posts are great for this phase.
  • Example: A blog post on “How to Organize an Unforgettable Birthday Party” can attract mothers who are starting to plan a party.

2. Problem Recognition

  • Objective: The customer realizes they have a specific problem or need and starts looking for solutions.
  • Strategy: Offer content that helps the customer better understand their problem and how your solutions can help. Case studies, testimonials, and product comparisons are effective.
  • Example: A video with testimonials from satisfied customers who used your decorated cookies for parties can help convince new customers.

3. Solution Consideration

  • Objective: The customer already knows they have a problem and is considering different solutions.
  • Strategy: Highlight the benefits and differentiators of your products. Offer content that shows why your solution is the best choice. Webinars, e-books, and product demonstrations are useful.
  • Example: A free e-book on “10 Creative Ideas for Cookie Decoration” can help position your brand as an authority on the subject.

4. Purchase Decision

  • Objective: The customer is ready to make a purchase decision.
  • Strategy: Facilitate the decision by highlighting your differentiators, offering guarantees, and making the purchase process easy. Special offers, discounts, and direct calls to action are effective.
  • Example: An Instagram post with a special “Buy 2 Get 3” offer for decorated cookies can encourage immediate purchase.

Marketing Planning

Good marketing planning is essential for the success of your business. Let’s detail the main components:

1. Environmental Analysis

  • Objective: Understand the context in which your company operates, including internal and external factors.
  • Strategy: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to identify areas for improvement and growth opportunities.
  • Example: Identifying that the demand for decorated cookies increases during the holiday season can help plan seasonal campaigns.

2. Target Audience and Personas Definition

  • Objective: Identify who your ideal customers are and understand their needs and behaviors.
  • Strategy: Create detailed personas that represent your different customer segments. Use surveys, interviews, and market data to gain insights.
  • Example: Create a persona named “Maria, the Planner Mom,” representing upper-middle-class mothers with young children who love organizing themed parties.

3. Setting Goals, Objectives, and Strategies

  • Objective: Establish what you want to achieve with your marketing actions.
  • Strategy: Define SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). Create clear goals and strategies to achieve them.
  • Example: Goal: Increase decorated cookie sales by 20% in the next 6 months. Strategy: Launch a digital marketing campaign focused on children’s parties.

4. Understanding Customer Touchpoints

  • Objective: Identify all points of interaction between your brand and customers.
  • Strategy: Map the customer journey and identify the most important touchpoints. Optimize each point to offer a positive experience.
  • Example: Touchpoints can include your website, social media, emails, customer service, and physical points of sale. Ensure all these points are aligned and offer a consistent experience.

Tools and Resources

Conclusion

I hope this post has been full of valuable insights for you. Remember that marketing is a powerful tool to turn your decorated cookies into unforgettable experiences for your customers. Let’s explore all the possibilities together and make a difference in the market!

Financial Management for Small Entrepreneurs

Hello, Entrepreneurs! If you’re here, it’s because you want to learn how to better manage your money and turn your products into premium items. And who doesn’t, right? After all, we all want to see our business grow and prosper. So, grab a coffee, sit comfortably, and let’s dive into the world of finance in a light and fun way. Let’s understand Financial Management for small entrepreneurs.

What is Finance?

Finance is a fancy word for how we manage our money. Imagine you are a baker earning U$ 1,000.00 every month. Finance is about how you decide to spend, save, and use that money wisely. Simple, right?

Let’s break it down a bit more:

1. Revenue (Money Coming In)

Revenue is all the money you earn. In the case of Mary, our favorite baker, she earns U$ 1,000.00 per month selling her delicious decorated cookies.

2. Expenses (Money Going Out)

Expenses are all the costs you have. Mary needs to buy ingredients like flour, sugar, eggs, and food coloring. Additionally, she has to pay for electricity, water, and maybe even the rent of the workspace.

3. Planning

Financial planning is how you organize your money to ensure it lasts the whole month and still leaves some to save. Mary makes a plan to know how much she can spend on ingredients, how much she needs to save for fixed expenses, and how much she can invest in new equipment or courses.

Separation of Personal and Business Accounts

Separating personal accounts from business accounts is essential to maintain financial organization and ensure you know exactly how much money you have to spend in each area. Let’s understand why this is so important.

Why Separate Accounts?

Imagine you have a cookie shop and also love buying ice cream. If you mix the money you earn from selling cookies with the money you spend on buying ice cream, it will be a mess! You’ll never know exactly how much money you have to invest in your shop or how much you can spend on ice cream.

Benefits of Separating Accounts

  1. Financial Clarity

Separating accounts helps you clearly see how much money is coming in and going out of your business. This makes financial control and decision-making easier.

  1. Ease of Management

With separate accounts, it becomes easier to manage the expenses and revenues of your business. You’ll know exactly how much you can invest in new ingredients or equipment.

  1. Organization

Keeping personal and business finances separate avoids confusion and errors. You won’t risk spending company money on personal expenses and vice versa.

How to Do This in Practice

Not formalized yet? No problem! You can open two personal accounts in different banks. Nowadays, digital banks make it easy to open accounts at a low cost, making this separation even more accessible.

1. Choose Different Banks

Open an account in one bank for your personal finances and another account in a different bank for your business finances.

2. Clearly Define the Accounts

Decide that Bank A will be for your personal money and Bank B will be for your business money. This way, you’ll always know which account to use for each type of expense.

3. Maintain Discipline

Don’t mix expenses! Use the account in Bank A only for personal expenses, like buying ice cream, and the account in Bank B only for business expenses, like buying ingredients and paying company bills.

Practical Example

Let’s imagine Mary has a lemonade shop and also loves buying ice cream. She decides to open two accounts in different banks:

  • Bank A: Mary’s personal account
  • Bank B: Mary’s business account

Mary uses the account in Bank A to buy ice cream and other personal expenses. The account in Bank B is used to buy ingredients for the cookies, pay shop bills, and invest in the business. This way, Mary keeps her finances organized and knows exactly how much money she has for each area.

Summary

  • Separate Accounts: Helps maintain financial clarity, ease management, and avoid confusion.
  • How to Do It: Open two personal accounts in different banks, using one for personal finances and the other for the business.
  • Discipline: Use each account only for the defined purpose, keeping finances organized and under control.

Separating personal accounts from business accounts is a simple but extremely effective practice to ensure healthy and organized financial management. With this separation, you’ll have more control over your finances and be able to make more informed decisions for the growth of your business.

Cash Book Model for Small Entrepreneurs

Maintaining efficient financial control is essential for the success of any business, including our baker Mary. One of the simplest and most effective methods for this is the Cash Book. Let’s create a basic model that Mary can use to record all the inflows (money coming in) and outflows (money going out) of her cookie business.

Cash Book Model

 Date  Description  Inflows (U$)  Outflows (U$)  Balance (U$)
01/10/2023  Initial Balance  100.00
02/10/2023  Cookie Sales  50.00  150.00
03/10/2023  Purchase of Ingredients  30.00  120.00
05/10/2023  Cookie Sales  70.00  190.00
07/10/2023  Purchase of Packaging  20.00  170.00
10/10/2023  Cookie Sales  60.00  230.00

How to Fill Out the Cash Book

  1. Date: Note the date of each transaction.
  2. Description: Write a brief description of what happened (e.g., cookie sales, purchase of ingredients).
  3. Inflows: Note the amount of money coming in (e.g., money received from sales).
  4. Outflows: Note the amount of money going out (e.g., money spent on ingredients).
  5. Balance: Update the balance after each transaction by adding the inflows and subtracting the outflows.

Importance of Recording Money Inflows and Outflows

Recording all money inflows and outflows is crucial for any business. Here are some simple reasons to understand why this is so important:

1. Know How Much Money You Have

By recording everything, Mary always knows exactly how much money is available. This helps avoid spending more than she has.

2. Better Planning

With a clear record, Mary can better plan her purchases and investments. For example, she can see if she has enough money to buy more ingredients or if she needs to save more to buy a new oven.

3. Identify Problems

If Mary notices that she is spending too much on ingredients and not earning enough from sales, she can adjust her prices or look for ways to reduce costs.

4. Make Informed Decisions

With all the information recorded, Mary can make smarter decisions about the business. She can decide if it’s time to expand, hire someone, or invest in a cooking course.

5. Facilitate Accounting

Keeping an organized record makes it much easier to do the business’s accounting. If Mary needs to show her finances to a bank or an investor, she will have everything well documented.

6. Avoid Surprises

Without recording inflows and outflows, Mary might end up being surprised by the lack of money to pay important bills. With a record, she can better prepare for the future.

Summary

Maintaining a Cash Book is like having a diary of your business’s money. It helps Mary know exactly how much money she has, where she is spending it, and how she can improve her finances. It’s a simple but very powerful tool to ensure her business continues to grow and prosper.

Costs and Provisions

Now, let’s differentiate between fixed and variable costs. Fixed costs are those you have every month, like rent and internet. Variable costs are those that change, like ingredients for the cookies. And don’t forget about provisions! These are amounts you save every month for future expenses, like vacations and insurance.

Break-Even Point

The break-even point is when the money you earn equals the money you spend. If Mary spends U$ 1,000.00 per month to make her cookies and sells U$ 1,000.00, she is at the break-even point. If she sells more, she has a profit; if she sells less, she has a loss.

Financial Management for Small Entrepreneurs

Profit and Pró-Labore

What is Profit? Understand in a Simple Way

Profit is the money left over after you pay all the expenses of your business, including your own salary (pró-labore). Let’s use Mary and her cookie shop as an example to understand better.

Example of Profit and Pró-Labore

Mary sells cookies and earns U$ 1,000.00 per month. But she also has expenses, like buying ingredients, packaging, and paying herself for the work she does. Let’s see how this works:

  1. Revenue (Money Coming In)
  • Mary earns U$ 1,000.00 selling cookies.
  1. Expenses (Money Going Out)
  • Mary spends U$ 400.00 buying ingredients.
  • She spends another U$ 100.00 buying packaging.
  • Mary pays herself U$ 300.00 as pró-labore (her salary).
  1. Profit Calculation
  • Revenue: U$ 1,000.00
  • Expenses: U$ 400.00 (ingredients) + U$ 100.00 (packaging) + U$ 300.00 (pró-labore) = U$ 800.00
  • Profit: U$ 1,000.00 U$ 800.00 = U$ 200.00

So, Mary’s profit is U$ 200.00. This is the money left over after she pays all the expenses, including her own salary.

What is Pró-Labore?

Pró-labore is like the “salary” Mary pays herself for working in the business. Even though she is the owner, she needs to set aside money to pay herself for the work she does.

Summary

Profit: It’s the money left over after you pay all the expenses of your business, including pró-labore. In Mary’s case, it’s U$ 200.00.

Pró-Labore: It’s the “salary” you pay yourself for the work you do in your business. Mary decides to pay herself U$ 300.00.

Why is it Important?

  1. Profit: Knowing the profit helps Mary understand if her business is doing well. If she has a profit, it means she is earning more money than she is spending.
  2. Pró-Labore: Setting aside a pró-labore helps Mary ensure she is being paid for the work she does, even if the business is hers. This also helps keep the business’s finances organized.

This way, Mary can continue making delicious cookies, knowing she is taking good care of her money and her work!

Pricing and Added Value

What is Added Value?

Added value is the extra value something gains because of the special work you put into it. It’s like when you make something simple become special with your personal touch.

Let’s imagine Mary makes cookies. She can make simple cookies, which are tasty but common. Now, imagine Mary decides to decorate these cookies with beautiful and personalized designs, like flowers, animals, or cartoon characters. These decorated cookies are more special and worth more than the simple cookies. This “something extra” that Mary adds is the added value.

Why is it Important to Value Labor and Personalization?

1. Recognition of Effort

When Mary decorates the cookies, she is using her time, skill, and creativity. This is hard work and should be recognized and valued.

2. Market Differentiation

Mary’s decorated cookies are unique and different from the simple cookies anyone can make. This makes customers want to buy her cookies, even if they are more expensive.

3. Fair Remuneration

Mary should charge a fair price for the decorated cookies to ensure she is paid for the extra time and effort she puts in. This helps Mary earn more money and continue doing quality work.

Practical Example

Let’s see how this works in practice:

Simple Cookie

  • Cost of ingredients: U$ 1.00 per cookie
  • Sale price: U$ 2.00 per cookie

Decorated Cookie

  • Cost of ingredients: U$ 1.00 per cookie
  • Time and effort to decorate: U$ 14.00 per cookie
  • Sale price: U$ 15.00 per cookie

Here, the added value is the decoration work that Mary does. She adds U$ 14.00 to the price of the simple cookie to cover the time and effort she puts into the decoration. This makes the decorated cookie cost U$ 15.00.

Summary

Added Value: It’s the extra value something gains because of the special work you put into it.

Importance of Valuing Labor and Personalization:

  • Recognition of Effort: Values the time and skill you put into the work.
  • Market Differentiation: Makes your product stand out and be more desirable.
  • Fair Remuneration: Ensures you are paid fairly for your work.

By valuing labor and personalization, Mary can ensure her decorated cookies are recognized as special and unique, and that she receives fair payment for her hard and creative work.

The Importance of Investing in Growth

It’s worth remembering that the hourly rate of a “senior professional” and a helper or a beginner professional are different. In some cases, to make a profit, it may be more interesting to have a helper or beginner professional to do basic tasks, so you continue to receive the appropriate value for your talent.

An interesting story illustrates this idea well: In a village, women stayed home cooking and taking care of the children while the men went to fetch water in a neighboring town. A visitor suggested they build a well, as there was water underground. Although building the well required extra initial effort, after its completion, the village could evolve, as the labor that fetched water every day could be used in other activities. Sometimes, it’s necessary to invest to grow.

How to Position Your Products as Premium

What is a Premium Product?

A premium product is something special, of high quality, and usually costs more than common products. It’s like a “luxury product” that people buy because it’s better or more beautiful than others.

Example with Mary’s Cookies

Let’s imagine Mary makes two types of cookies:

  1. Simple Cookies
  • They are tasty but have nothing special. They are like the cookies you can find anywhere.
  1. Decorated Cookies
  • These cookies are different. Mary uses her skill and creativity to decorate them with beautiful and personalized designs. They are made with high-quality ingredients and have an incredible taste.

Mary’s decorated cookies are a premium product. Let’s understand why:

Why are Decorated Cookies a Premium Product?

1. Superior Quality

Mary uses the best ingredients to make her decorated cookies. This makes them have a delicious taste and an incredible appearance.

2. Handcrafted Work

Each decorated cookie is handmade by Mary. She puts a lot of time and effort to ensure each one is perfect and beautiful.

3. Personalization

Mary can decorate the cookies according to the customer’s request. If someone wants a cookie with a superhero or flower design, Mary can do that. This personalization makes the cookies unique and special.

4. Special Experience

Buying and eating a decorated cookie from Mary is a special experience. People don’t just buy a cookie; they buy something beautiful and delicious that was made with a lot of care and attention.

Comparing the Two Types of Cookies

 Type of Cookie  Characteristics  Price
 Simple Cookie  Tasty, common, made quickly  U$ 2.00
 Decorated Cookie  High quality, handmade, personalized  U$ 15.00

Summary

Premium Product: Something special, of high quality, and usually more expensive.

Mary’s Decorated Cookies: Are a premium product because:

  • They use high-quality ingredients.
  • They are handmade with a lot of care.
  • They can be personalized.
  • They offer a special experience.

By understanding that Mary’s decorated cookies are a premium product, people are willing to pay more for them because they know they are getting something unique and of high quality.

Importance of Believing in the Value of Your Product

Believing in the value of your product is fundamental to positioning it as premium. When you trust the quality and the differential of what you offer, this confidence is transmitted to your customers. They perceive that they are buying something special and valuable.

Amy Cuddy’s “Fake it Until You Make it” Talk

Psychologist Amy Cuddy, in her famous TED talk, talks about how posture and confidence can influence our chances of success. She suggests that even if you don’t feel confident at first, acting as if you are can help build that confidence over time.

Link to the Talk: Amy Cuddy: Your Body Language May Shape Who You Are

Applying the Concept to Your Business

1. Confidence in Presentation

When talking about your products, show confidence. Believe in the value you are offering and convey this to your customers.

2. Professional Posture

Maintain a professional posture in all interactions with customers. This includes everything from product presentation to customer service.

3. Consistency in Quality

Ensure that the quality of your products is always high. This reinforces customer confidence and justifies the premium price.

Summary

Believing in the Value of Your Product: Transmits confidence to customers and helps position your products as premium.

Amy Cuddy’s Talk: Teaches that acting with confidence can help build that confidence over time.

Application in Business: Confidence in presentation, professional posture, and consistency in quality are essential to positioning your products as premium.

Conclusion

Taking care of your business’s finances is essential to ensure its success. Separate your accounts, formalize your business, control your finances, understand your costs, calculate your break-even point, know the difference between profit and pró-labore, and value your products. And remember, your decorated cookies are a premium product!

For more tips and content on entrepreneurship, don’t forget to check out our Sweet Bite APP Blog.

How to Create the Perfect Persona for Your Business

Hello, confectioners! 🍰 Have you ever wondered how some brands manage to communicate so well with you? The secret lies in deeply knowing your ideal customer. And that’s what we’re going to talk about today: how to create the perfect persona for your confectionery business. Get ready for a sweet and informative journey!

Part 1: Communicating with Customers on Social Media

Nowadays, communication with customers mainly happens on social media. But how do you stand out amidst so much information? The answer lies in knowing your audience well. To communicate effectively, we need to understand who our customer is, what they want to hear, and how they prefer to be approached. Let’s find out how to do this!

Challenges of Digital Communication

Have you ever tried talking about cake recipes with someone who only thinks about football? Exactly, communication can be a challenge! On social media, it’s essential to know who we’re talking to. And for that, we need to know our target audience and, more specifically, our persona.

The Importance of Knowing the Customer

To communicate effectively, we need to understand who our customer is, what they want to hear, and how they prefer to be approached. Let’s discover how to do this!

Part 2: Fundamental Concepts

Let’s start with some important concepts: target audience, persona, buyer persona, tone of voice, and visual identity. It may seem like a lot of jargon, but I promise it will make sense!

Target Audience vs. Persona

The target audience is a broader group of people who might be interested in your product. The persona, on the other hand, is a fictional representation of your ideal customer, with specific names, ages, tastes, and habits. Think of the persona as that friend you know so well that you even know their favorite ice cream flavor!

Buyer Persona

The buyer persona is a more detailed version of the persona, focused on understanding the customer’s buying behavior. Knowing what motivates your customer to buy is essential for creating effective marketing strategies.

Tone of Voice and Visual Identity

The tone of voice is how your brand communicates. It should be consistent and reflect your brand’s personality. Visual identity, in turn, is the set of graphic elements that represent your brand, such as colors, fonts, and logos.

Part 3: Building Your Persona

Now that we understand the basic concepts, let’s get to work and build the perfect persona for your confectionery business.

What is a Persona and Its Importance

A persona is a fictional representation of your ideal customer. It helps to better understand who your audience is, what they want, and how you can communicate more effectively. The persona is essential for creating targeted marketing strategies and increasing your sales.

Empathy Map

The Empathy Map is a powerful tool for drawing your persona. It helps to understand what your customer sees, hears, thinks, and feels. Let’s see how to use it step by step.

  1. What does your customer see?
  2. What does your customer hear?
  3. What does your customer think and feel?
  4. What does your customer say and do?

How to create the perfect persona

Practical Examples

I’ll share some examples of personas from well-known companies so you can get inspired and apply them to your business.

For example, the persona “Maria, the Baker Mom” could be a 35-year-old woman, mother of two, who loves making cakes for children’s parties and looks for practical and quick recipes.

How to create the perfect persona

Part 4: Applying the Knowledge

Now that you know how to create the perfect persona, let’s see how to apply this knowledge to improve communication with your audience on social media.

Generating Connection Through the Persona

The persona can help create relevant content and generate a connection with the audience. For example, if your persona loves chocolate cake recipes, you can create posts and videos focused on this theme.

Tips for Building Your Persona

  1. Conduct research with your current customers.
  2. Use tools like the Empathy Map.
  3. Create a detailed story for your persona.
  4. Review and update your persona regularly.

 

Conclusion

Recapping the main points: knowing your ideal customer is essential for the success of your confectionery business. Creating the perfect persona helps to better understand who your audience is, what they want, and how you can communicate more effectively. Don’t forget to download the extra materials from the links in the description and start building your personas today!

 

Extra Materials

Empathy Map

Persona Model