Entries by Lara Parodi

Discovering Your Why: The Inspiring Journey

Discovering your why is a journey that begins at the heart of every creative endeavor, whether it’s a hobby turned into a business or a passion for baking and crafts, there is a powerful “why” that drives dreams and fuels persistence. Simon Sinek, a visionary and optimist by excellence, revolutionized the way we think about […]

Expanding Business with Trade Shows

Have you ever wondered why event veterans always seem to come back for more, even after long hours on their feet and thousands of interactions? Simple: it’s possible to expand businesses with fairs and events because they can be a goldmine, and we’ll show you how! Imagine a place where you can showcase your amazing […]

Why having a website is essential for the success of cookiers

If you have a bakery business, like a decorated cookies (cookies) or artistic cakes company, having a website is essential for the success of your enterprise. A well-structured website not only increases the visibility of your brand, but also attracts more customers and boosts your sales. In this post, we will explore the main reasons […]

CRM and Direct Mail to Boost Your Business

If you are looking for ways to leverage your business and establish deeper connections with your customers, then you are in the right place. In this comprehensive guide, we will unveil the mysteries behind CRM and direct mail, two powerful tools that can transform how you conduct your business. Understanding these strategies is crucial for […]

Financial Planning 101

Introduction: In today’s chaotic financial world, taking control of your finances may seem like a daunting task. But don’t worry, we’re here to simplify the process. In this guide to uncomplicated financial planning, we’ll demystify complex concepts and provide practical strategies for you to take the reins of your financial situation. Get ready to learn […]

Mastering Sales: Tips and Tricks

Mastering Sales: Tips and Tricks for Cookie Decorators. If you’re passionate about decorated cookies and ready to turn your passion into a profitable business, you’re in the right place! In this blog post, we’ll dive deep into the world of decorated cookie sales, bringing you the best tips and tricks to help you dominate the […]

Unveiling the Mysteries: Solutions for Cookie Decoration

Introduction: The Art of Decorating Cookies with Royal Icing Decorating cookies with royal icing is an art that requires patience, precision, and, of course, a good sense of humor. After all, who hasn’t found themselves battling rebellious icing or colors that seem to have a life of their own? In this post, we’ll dive into […]

Capturing Sweetness: Photography Tips for Confectionery

Introduction: The Art of Capturing Confectionery Delights for Baking In the world of baking, where every detail is an expression of creativity, confectionery photography serves as the window through which your masterpieces are revealed to the world. It’s not just about taking a photo; it’s about telling a story, evoking emotions, and of course, making […]

Effective Time Management Strategies for Entrepreneurs

The Importance of Time Management and Productivity for Creative Entrepreneurs In the entrepreneurship universe, having an effective time management strategy emerges as a fundamental pillar for success and business sustainability. For creative entrepreneurs, who often navigate between innovation and the execution of multiple tasks, mastering the art of time management is not just a valuable […]

Introduction to Digital Marketing for Cookie Makers

Introduction: In the digital age we live in, traditional marketing has been complemented—and in many cases, surpassed—by digital marketing. For cookie makers and confectionery professionals, this represents an invaluable opportunity to grow their businesses and reach an audience they never imagined possible. This post aims to dive deep into the essence and imperative need for […]